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Melinda Marcus Gives Guidelines For Interpreting Body Language

Melinda Marcus Gives Guidelines For Interpreting Body Language

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 Hi there, welcome to the Biz Communication Show. I’m your host, Bill Lampton, the Biz Communication Guy, bringing you tips and strategies that will boost your business. And these tips and strategies come from my conversation with a very qualified guest and what we share will, as I said, benefit you when you apply these tips and strategies. Coming to us today from the Dallas-Fort Worth Metroplex, Melinda Marcus. Melinda Marcus is a body language expert who shows leaders how to speed read people. That sounds interesting. And influence decisions. As a result, our clients have won top career positions, improved team dynamics, and closed multimillion dollar deals. Melinda trained directly with a former special agent who trained the FBI. And she is only one of five people globally who attained the highest body language certification in his master program. She also earned a master’s in communication from SMU and a psychology degree with honors from Northwestern University. Melinda Marcus is in demand as a keynote speaker at national events and is an award winning writer. Her book, Read the Zoom, shows you how to read people in your next meeting. So I know you will join me in welcoming Melinda Marcus. Hello, Melinda. Hey, Bill. Thanks for having me. Oh, absolutely delighted to host you. And at the end of that introduction, and it’s a brief introduction because I know there’s much more that you have qualified in and we could go over, but we needed to get to this instead. At the conclusion of the introduction, we mentioned your book, Read the Zoom. And ironically, it was just this morning I was talking with an executive recruiter friend who’s been an executive recruiter for about three decades. And he was pointing out to me that so many, a large proportion of job interviews now are not taking place on site, but they’re taking place on Zoom, which means that we need to know how to come across in this way that it still remains fairly new. And some of the people who are applying for jobs or who want to host Zoom really have no specialized training in it. So we’re relying on you today for some tips. Tell us how to read the Zoom, please. Okay. Well, first of all, part of reading the Zoom is that we have this real estate, right, sort of from chest up. And that’s the exact same view we have in person if you’re looking across a conference room table, a desk, or a restaurant table where a lot of business deals and relationships are developed as well. So everything that you’ll learn in the book also applies in person. But the key is, is that there’s a lot of information that’s beyond the words. And that has to do with the nonverbals that will be with what’s going on facial expression, body language, position, whether somebody’s here, here, and what you notice in terms of what triggers the changes. So that can give you a lot of information that they may not volunteer with their words. And those insights can make the difference between if it’s a job interview, gaining consideration, which is what we all want, right, and being tossed aside as not somebody who fits. So it’s a critical piece to pick up how people are responding to what you have to say. So you know when you have buy-in and you know when you have maybe a stress point or objection that you need to overcome. When you’retraining someone on this, what steps do you take them through? So the first step is I do an assessment by, generally I have not met them before, we may have had just a phone call, and I do an interview with them. And then I do the assessment on what they’re saying in terms of their messaging, their nonverbals, their storytelling, all of those things so that I can help them and we can customize how we do the coaching. Now I will tell you something kind of exciting: since, obviously, there’s a limit to how many people I can personally coach one-on-one, I’m getting ready to launch an online course that will be modules that’ll take people about 85% of the way there and help a lot more people get jobs than I could touch if I was doing actual engagements with each one of them individually. Ah, well tell us two things, please. Tell us, first of all, how to access the book, and then also how can we register for this online Zoom training session that you’re talking about? Okay, well the book, it’s called Read the Zoom. You’ll notice it says Read the Room and Room is crossed out because when I started writing this book, it was before 2020 and COVID, and all of a sudden nobody was in the room. So it became Read the Zoom and you can get it at readthezoom.com. So that’s the only place to buy it. Or if you go to my website, which is influenceadvisors.com, you can also, there’s a link there if you want to go that way. So either of those work. The course has not launched yet, but I’ve done all the recordings on role-playing with real people who are being interviewed by me, and then I give what they could do to ...
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