Meesho’s Bharat Playbook: India’s Only 4-Sided Marketplace; Unpacking the Design and Cultural Moat cover art

Meesho’s Bharat Playbook: India’s Only 4-Sided Marketplace; Unpacking the Design and Cultural Moat

Meesho’s Bharat Playbook: India’s Only 4-Sided Marketplace; Unpacking the Design and Cultural Moat

Listen for free

View show details

About this listen

The ASYMMETRIC Crew today:

Revant: CEO, Mosaic Wellness

Shantanu: Founder & CEO, Bombay Shaving Company

Chirag: Founder, GoKwik

Chapters

00:00 Trailer

00:57 Introduction

01:52 Meesho’s 4-Sided Marketplace Flywheel

05:50 Why Meesho Deliberately Reduces AOV

11:58 IPO Math: Who Actually Makes Money

19:49 Opportunity for Lenskart?

21:58 Meesho’s Unit Economics

24:00 Shopee vs. Meesho

29:50 How Selection Helps Meesho Creators

34:02 The Operating Lever That Makes Low AOV Work

41:12 Meesho’s Design Choices

43:31 Merchant-First Thinking

47:09 Concluding Thoughts

Charts referred to in the episode:

https://drive.google.com/file/d/1xXcB9DidsIAQJ-4wT2heYksQqFsPp0Ti/view?usp=sharing

Follow us on:

Instagram: https://www.instagram.com/theasymmetriccrew/

X: https://x.com/ASYMMETRICCREW

LinkedIn: https://www.linkedin.com/company/theasymmetriccrew/
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.