Media Seascape Episode 6: The Rise of Media Titans...and What That Means For Us! With guest Michelle Aragon.
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Media Seascape Episode 6: The Rise of Media Titans...and What That Means For Us! With guest Michelle Aragon.
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About this listen
Kristen and Dave were thrilled to welcome Michelle Aragon, SVP of Business Solutions at Magna Global, to discuss what the latest media mega-mergers--AT&T/Time Warner and Disney/Fox--mean for the rest of us? While these mergers generate excitement and headlines--what if you don't work for one of those companies or perhaps Google, Facebook, or Amazon--how do you add value for an advertiser? Michelle shares her perspective. Please check out the episode, complete with another installment of "What are we listening to this week?"
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