Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinars

In this episode of the Meat Success Podcast, Katie Olthoff interviews Margaret Schwartz of Schwartz Meat Company, a family-run lamb farm in Eastern Kentucky. Margaret discusses the farm's six-generation sheep-raising legacy, which she and her husband expanded into a meat business just before the COVID-19 pandemic. The episode covers unique aspects of lamb marketing, crafting recipes, and customer education on cooking lamb. Margaret shares insights into organizing successful farm-to-fork dinners in partnership with Hatmaker Homestead, where they offer seasonal meals featuring their meats and local produce. They also delve into raising children on the farm and leveraging photography to enhance marketing efforts. The conversation encapsulates the Schwartz’s dedication to sustainable farming, community engagement, and innovative culinary experiences.

And learn more about ChopLocal and ChopLocal University Below!

• https://choplocal.com/
• https://www.choplocaluniversity.com/

Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinars

In this episode of the Meat Success podcast, Katie Olthoff talks with Kate Ahl from Simple Pin Media about leveraging Pinterest for business marketing. Kate explains how Pinterest has evolved from a platform for creative ideas to a powerful search engine and marketing tool, particularly useful for businesses like farms and butcher shops. They discuss the importance of treating Pinterest as a long-term investment and a search engine rather than a social media platform. Key topics covered include creating effective pins, using keywords strategically, the benefits of Pinterest for driving traffic and sales, setting up a Pinterest profile properly, and the potential of Pinterest ads. Kate emphasizes the need for businesses to produce content that educates and informs users, aligning with their planning behaviors. Practical tips for creating and scheduling pins, using Canva for visual content, and the integration of Pinterest with other marketing tools and platforms are also discussed. The conversation highlights Pinterest's potential as an essential part of a comprehensive digital marketing strategy.

And learn more about ChopLocal and ChopLocal University Below!

• https://choplocal.com/
• https://www.choplocaluniversity.com/

Grab our mEat-Commerce Essentials to start making money in your direct to consumer business today with $100 off the course with code: POD100

Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1

Episode 20 | In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, is joined by Kelly Stanze as they focus on Search Engine Optimization (SEO) and its importance for farmers and butcher shops setting up their own websites. Kelly is an SEO expert with nearly 15 years of experience, particularly in the agriculture and food industries. They discuss the basics of SEO, the importance of using customer-friendly language, and the role of AI in search engines. Kelly emphasizes the need for local listing management, effective use of images, and the benefits of various website platforms like WordPress, Squarespace, and Wix. They also touch on advanced topics like URL optimization and the significance of making websites accessible to visually impaired users. The episode is packed with actionable tips tailored to help rural and small-scale businesses enhance their online visibility.

Learn more about ChopLocal and ChopLocal University Below!

• https://choplocal.com/
• https://www.choplocaluniversity.com/