Grab our mEat-Commerce Essentials to start making money in your direct-to-consumer business today with $100 off the course with code: POD100

Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1

In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, shares her expertise on executing effective sales and promotions for meat businesses. Katie discusses the importance of promotions in attracting budget-conscious consumers, managing inventory, and increasing sales. She offers insights into different types of promotions, strategic discounting, and the psychology of numbers. Katie emphasizes the need for clear communication of sales and promotions and the importance of creating a sense of urgency to drive customer action. Drawing from her experience, she also highlights how to leverage email marketing, social media, and meta ads to maximize the impact of these promotions.

• 00:00 Welcome to Meet Success Podcast
• 01:21 Introduction to Sales and Promotions
• 01:59 Why Sales and Promotions Matter
• 04:23 Strategies for Effective Sales and Promotions
• 14:52 Communicating Your Sales and Promotions
• 18:00 Creating Urgency with End Dates
• 20:29 Conclusion and Consulting Services

And learn more about ChopLocal and ChopLocal University Below!

• https://choplocal.com/
• https://www.choplocaluniversity.com/

Episode 27 | This is a webinar replay brought to you by ChopLocal University.

Email marketing is arguably the most effective marketing strategy that you can be using for your meat business - and it doesn't have to be scary!

In this free webinar, we'll uncover the secrets to successful email marketing.

You'll learn:

- effective email design

- how to get people to WANT to sign up for your list

- best practices to maximize your email marketing efforts

Whether you're just getting started with email marketing, or you've been at it a while and it's not performing as well as you'd like, this webinar will provide tips and tricks that are useful for email marketers at any level.

This free webinar is taught by ChopLocal's Katie Olthoff, a farmer and former teacher with over 10 years of experience using email marketing in food and agriculture.

--

For more FREE resources to help you sell more meat:

- Visit https://www.choplocaluniversity.com/

- Subscribe to our email newsletter at https://mailchi.mp/choplocal/choplocal-university

- Follow us @ ChopLocal University on Facebook and/or Instagram

-Catch the course mentioned in this episode here: http://choplocaluniversity.com/email-marketing

Episode 25 | In this episode of the Meet Success podcast, host Katie Olthoff, co-founder of Chop Local and Chop Local University, shares four essential winter projects that will significantly improve your meat business and marketing. Katie emphasizes the importance of effective, low-cost, one-and-done tasks such as SEO optimization, gathering customer reviews, taking mouthwatering product photos, and creating an automated welcome sequence for email subscribers. These strategies aim to enhance your brand’s online presence, customer trust, and overall sales performance. Tune in for practical tips and start making lasting improvements to your meat business today.

• 00:00 Introduction and Episode Overview
• 01:30 SEO Tips for Your Meat Business
• 06:19 Gathering and Utilizing Customer Reviews
• 09:26 Creating Mouthwatering Product Photos
• 12:42 Automated Welcome Sequence for Email Subscribers
• 19:44 Recap and Marketing Funnel Insights
• 21:38 Conclusion and Final Thoughts