Measuring what matters: Darryl Sparey on comms, metrics, and making data sing cover art

Measuring what matters: Darryl Sparey on comms, metrics, and making data sing

Measuring what matters: Darryl Sparey on comms, metrics, and making data sing

Listen for free

View show details

About this listen

In this episode of The Data Malarkey Podcast, host and Master Data Storyteller, Sam Knowles, talks with Darryl Sparey, Managing Director and Co-Founder of UK-based PR agency, Hard Numbers. A seasoned expert in communications and marketing measurement, Darryl breaks down what it really means to use data effectively in PR, how vanity metrics mislead, and why storytelling still reigns supreme.

From launching award-winning campaigns to championing smarter KPIs, Darryl brings sharp insight and plenty of playful Data Malarkey to the mic.

Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com

🔍 Topics in this episode include:

  • The rise of data-led storytelling in earned media communications and PR

  • Vanity metrics vs. genuine business impact

  • Lessons learned from building Hard Numbers

  • What PR measurement too often gets wrong

🎯 This episode is a must-listen for marketers, comms professionals, and curious media data analysts analysts alike.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.