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Measuring What Moves the Business

Measuring What Moves the Business

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 Most companies measure everything and improve nothing. Maverick dissects why businesses obsessively track the wrong things, how to distinguish between vanity metrics that feel good and traction metrics that reveal truth, and what it takes to build measurement systems that drive compounding improvement. He explores leading versus lagging indicators, the importance of measuring customer behavior rather than just outcomes, and how to build an impact scorecard that creates strategic clarity. Through diagnostic analysis and real cases, Maverick reveals how measurement discipline separates organizations that improve systematically from those that improve accidentally, and why getting this right creates competitive advantages that compound over time.

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