Max Comparetto: Salesforce Meets Web3: A New Era for Big Brands
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Max Comparetto: Salesforce Meets Web3: A New Era for Big Brands
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About this listen
In This Episode
- (01:17) – What’s going on with Binance?
- (03:47) – Apple’s new AR glasses: Vision Pro
- (09:06) – Max’s Italian heritage and what led to his interest in DeFi and self-custody.
- (10:45) – What led Max to work in the technology and the software industry
- (14:23) – Wild situations developers find themselves in
- (16:44) – Max’s transition to Salesforce
- (22:09) – The development of the Salesforce blockchain
- (28:59) - Salesforce Web3 studio
- (32:08) – How NFT management works and how it can be organized using Salesforce
- (35:10) – Diageo's NFT Strategy
- (40:03) – Analysing blockchain transactions and wallet activity for a direct targeting strategy.
- (42:56) –How real-world asset tokenization works and how it creates a real-world impact.
- (45:01) – How brands are starting to own more of the customer journey in Web3
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