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Mauro Porcini

Mauro Porcini

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 Mauro Porcini defines design thinking on his own terms, focusing on three central pillars: empathy, strategy, and prototyping. On the podcast, he discusses his approach to creating the PepsiCo Design and Innovation Center in New York City, a “startup within a corporation” that helps the food and beverage behemoth spark change and incubate breakthroughs. The Italian-born design mind also shares his limitless, five-step process to shifting company culture.
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