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Masters of Scale

Masters of Scale

By: WaitWhat
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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

© Wait What Inc. Economics Leadership Management Management & Leadership
Episodes
  • Replay: How Daymond John built FUBU

    Replay: How Daymond John built FUBU
    Oct 9 2025

    How do you create authentic partnerships to build scale? In this archival episode, Reid Hoffman talks with the iconic entrepreneur and Shark Tank star Daymond John about how he built FUBU from scratch.

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    35 mins
  • OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin

    OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin
    Oct 7 2025

    In this encore episode of Rapid Response, we chart OLIPOP’s surging popularity. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the prebiotic beverage trend, sparking the likes of Coca-Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO, and formulator, Ben Goodwin, shares how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad.

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    30 mins
  • How to sell a billion dollars of snacks, with the founders of Chomps

    How to sell a billion dollars of snacks, with the founders of Chomps
    Oct 2 2025

    Chomps co-founders Rashid Ali and Pete Maldonado had an unusual side hustle: selling meat sticks online. The co-founders join host Jeff Berman to reveal the phone call from Trader Joe’s that changed everything, how they used lessons from failed startups, and how they built Chomps into a snack empire.

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    32 mins
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