Mastering the CMA with Cristen Lincoln
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Mastering the CMA with Cristen Lincoln
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About this listen
Pricing a home isn't just about numbers—it's about strategy, intuition, and experience. In this episode of Open House, I sit down with Cristen Lincoln, one of Portland's top brokers and a Living Room Realty leader with nearly 30 years in the business. Cristen shares how she creates a comparative market analysis that sellers can trust, why a CMA is different than an appraisal, and the art of balancing hard data with the unmeasurable qualities that make a home shine. Whether you're a new Realtor learning the ropes or a seasoned agent looking to sharpen your valuation skills, Cristen's wisdom will help you set expectations, avoid common mistakes, and guide your clients with confidence.
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