In this episode, we dive deep into the world of personal and CEO branding with Marina Zayats (Author, Speaker and Co-Founder Schaffensgeist)

Discover how playfulness, authenticity, and self-awareness can transform your professional presence and personal brand. 🌟

Marina shares practical strategies for balancing impact and attention, overcoming perfectionism, and harnessing your unique superpowers in a digital age dominated by AI. Whether you’re a CEO, entrepreneur, or professional looking to level up your personal brand, this episode is packed with insights that will empower you to lead authentically and meaningfully. 🚀

Key Takeaways:

🎭 Playfulness is essential in professional settings.

🎯 Balance impact and attention for maximum engagement.

🤖 AI can assist, but human connection is irreplaceable.

✨ Understanding your unique superpowers drives success.

🤝 Communication skills define relationship quality.

🔥 Perfectionism creates distance, not connection.

Chapters:

00:00 Introduction 🤝

01:11 Personal and CEO Branding 🎙️

05:24 Defining Success in Visibility 👀

09:05 The Evolution of Personal Branding 🔄

13:18 Balancing Expertise and Personality ⚖️

17:05 Overcoming Fear in CEO Branding 😨➡️💪

21:08 Dealing with Self-Doubt in Communication 🤔💬

24:56 Understanding Unique Value Propositions 💡

31:06 Discovering and Showcasing Talents 🎯

33:11 Blind Spots in CEO Communication 🕵️‍♂️

37:21 The Role of Body Language in Communication 👐

43:26 Embracing Playfulness in Professional Life 🎭

50:30 The Future of Personal Branding in an AI World 🤖

54:00 Marina’s Question ❓💬 📲

Connect with me on LinkedIn:

Marina Zayats: https://www.linkedin.com/in/marinazayats/?locale=en

Omar Al Mamlouk: https://www.linkedin.com/in/omar-al-mamlouk

🌍 Follow the CORE Impact Podcast on YouTube, Spotify, Apple Podcasts, and all major platforms – where each week I speak with change-makers about mental well-being, conscious communication, inclusive leadership, and the future of work.

Because transformation doesn’t start at the surface.

It starts at the CORE.