Mastering Global Enablement Challenges with Ben Purton
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Mastering Global Enablement Challenges with Ben Purton
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About this listen
What if bridging cultural gaps could supercharge your sales teams worldwide? In this episode of the Sales Transformers Podcast, we explore global sales enablement with Ben Perton, Senior Director of International Enablement at RingCentral and RES board member.
Drawing from his leadership roles at Entrado and RingCentral, Ben shares actionable strategies for overcoming language barriers, navigating cultural nuances, and proving ROI in diverse markets like Japan, India, and Europe.
What You'll Learn
- Regional Adaptation: Tailor training programmes to align with local languages and cultural norms for maximum engagement and respect.
- ROI Measurement: Track key metrics like deal velocity, win rates, and revenue growth to demonstrate the tangible value of enablement programmes.
- Project Discipline: Identify and cut underperforming initiatives early to focus resources on high-impact strategies.
Ben’s approach helps build adaptive sales teams that drive measurable results across borders.
The Sales Transformers Podcast is produced by Urban Podcasts.