#02 Mastering Design Strategy: The Jobs-to-Be-Done Approach
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#02 Mastering Design Strategy: The Jobs-to-Be-Done Approach
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About this listen
Why do we need a specific role of a design strategist? Shouldn't every designer do some element of design strategy?
In this episode, we dive deep into a topic that hits close to home for designers, product managers, and teams everywhere: understanding the jobs to be done and the real problems people face—both for users and within our own teams.
What happens when we forget to apply our empathetic skills to the people we work with? How can solving an 'empathy problem' unlock collaboration, help teams get unstuck, and translate strategy into action?
Join us as we discuss the importance of bringing business impact and user needs together with jobs to be done, featuring our guest speaker Itamar Medeiros (VP of Design Strategy for SAP SuccessFactors).