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Masculinities and Fatherhood in Advertising

Masculinities and Fatherhood in Advertising

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In this episode, I explore how fatherhood is represented in Turkish advertising, based on my recent article “From Heroic Masculinity to Feminist Dads: Advertising Fatherhood in Türkiye” published in the International Journal of Communication. From heroic masculinity to more progressive portrayals of caregiving dads, I discuss the shifting narratives around fatherhood in Türkiye. The episode highlights how ads reflect—and sometimes resist—patriarchal and conservative values. Tune in for a critical look at how masculinity, media, and politics intersect in commercial culture.


NAS, Alparslan. From Heroic Masculinity to Feminist Dads: Advertising Fatherhood in Türkiye. International Journal of Communication, [S.l.], v. 19, p. 20, mar. 2025. ISSN 1932-8036. Available at: .


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