In this episode of A Drop in the Ocean, I’m joined by Mary Kemp, AI strategist and co-founder of AI Potential, to unpack how organisations can use AI in a way that’s practical, ethical, and genuinely helpful.

Mary specialises in helping teams cut through the noise around generative AI and turn it into something useful - reducing stress, improving productivity, and creating space for more human, values-led work.

We talk about how to get better results from AI tools, where organisations should actually start, and how to avoid overwhelm. We also explore the bigger questions - creativity, judgement, and what it means to use AI responsibly when you care about people and the planet.

A thoughtful, grounded conversation for charities, ocean-focused organisations, and purpose-led teams who want to work smarter with AI - without losing what makes them human.

🌊 A Drop in the Ocean is hosted by Stu Davies – Ocean-Caring Digital Strategist.
We amplify the voices of people and organisations working to protect our blue planet through smarter storytelling and strategy.

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💬 Have a story to tell or a challenge you’re trying to work through for Stu to discuss? Contact: stu-davies.com/amplify-your-impact/

📥 Want to build a sharper, more resilient digital marketing strategy for your ocean-focused organisation? Download the Ocean Impact Blueprint and start amplifying your message today: stu-davies.com/ocean-impact-blueprint/

🔗 Follow Stu on @stu-daviesuk.bsky.social‬ and linkedin.com/in/studaviesuk/
🎙️ Produced by Joel Roberts Can-b Media https://can-b.co.uk/
🎨 Artwork by @aslicreates
🎵 Theme music by Mark July