Almost all martial arts school owners are disappointed with their agencies or have a horror story to share. Here’s how I see both sides of the story

IN THIS EPISODE:

• The flawed martial arts agency model of overpromising.
• The unrealistic "microwave expectations" about martial arts marketing.
• The power of the marketing-to-mats feedback loop.
• The strategic mindset shift from focusing on cost to focusing on return.
• The advantage of an "open book" martial arts marketing approach.
• And more.

TRANSCRIPTION

I want to talk about everything that, in my opinion, is wrong with martial arts marketing.

This is coming from two sides, from both sides: the agency model, the delivery, the expectations that get promised in the market space, and then on the flip side, how it's perceived and the expectations from martial arts school owners of what it is and what it's not.

And then there's the inevitable hamster wheel of disappointment that it just never seems to escape.

So, who has not had a bad experience with an agency?

Everybody talks about how their agency sucks and they're terrible.

Is this true?

Yes and no.

I feel it's on both sides.

Now, in my last videos and a few things that I've distributed, I've mentioned my dislike for the traditional agency model.

And I'll tell you a little story.

Here's where this started.

This is now going back. Oh, it's got to be at least five or six years ago.

I always feel like I get timelines wrong.

Behind-the-scenes of 15 cash-boosting martial arts marketing strategies inside Martial Arts Media™’s Partners community, and how you can get access.

IN THIS EPISODE:

• Timetable efficiency that actually simplifies martial arts marketing.
• The secret to using AI that goes far beyond simple social media posts.
• A simple conversation framework designed to dramatically increase your sales.
• How a single, non-marketing element of your school can make all your marketing and sales easier.
• A powerful campaign that can generate a massive cash injection for your school in just a few days.

TRANSCRIPTION

I just finished uploading a video for our private clients in our Partners group and I thought, "Hang on, maybe this will be useful for you to check out."

So, for a little bit of context, if you've been following me for a while, you know I talk about Partners, our community where we help martial arts school owners grow with their marketing.

If this is your first time tuning into the podcast, I've been working with martial arts school owners for just over 13 years.

I've helped more than 400 martial arts schools generate more than 25,000 trials.

And so, we've got a lot of resources, tools, and strategies that have worked and been refined over the years.

So, I was going through our members' portal.

The goal was to do a bit of pruning, see what's been working well, who's watched which resources, and also plan for a few sessions coming up next month.

Now, as it stands right now, there are 139 courses and playbooks, but those are layered with multiple sessions inside those 139 sessions.

I was going through and I found 15 sessions from about the last year that are just real moneymakers.

If you implement those, they're going to bring massive results to your martial arts school.

And so, I wanted to bring them to life in case some of our members missed them or they weren't on the live calls.

I just did a quick video breaking them down, what they are useful for, and where they can be used.

And I thought, "Well, hang on, why don't I just share this with you?"

So, depending on where you're watching this video, if you go to martialartsmedia.com/159, that's the number 159, it'll take you to this episode, and I'm going to include that video breakdown about Partners in that video.

Why most martial arts school owners are struggling with Facebook ads, the influence of AI, and how to take back control of your results.

IN THIS EPISODE:

• What’s really changed with Facebook ads for martial arts schools
• The downside and power of AI
• The agency trap that keeps school owners stuck and returning to zero
• A 5-step framework to improve your ads from offer to follow-up
• The pitfall of not aligning your martial arts marketing strategy
• And more

*Bring 50 Enrollments Into Your Martial Arts School Every 90 Days Need help growing your martial arts school? Watch Training + Take The Assessment

TRANSCRIPTION

Do Facebook ads still work for martial arts schools?

Or has that ship now sailed?

Maybe, maybe not.

Well, I want to dive into what I see is working, what's not, and the challenges that are coming up in the market space right now.

It's not necessarily just ads; it's market sophistication and a whole lot more.

So, let's jump in.

First up, do Facebook ads still work?

100% yes.

Where's the problem there?

Why are costs going through the roof?

Why are results tapering down?

Why is it harder to get hold of people when you get leads?

And then when you get leads, why is it even harder for them to show up?

The truth of the matter is, market sophistication has evolved.

And as times change, we have to level up.

So, there are a few things that I see are making a big impact in the market space right now.

First up, let's talk about the big one: AI.

AI is magic.