AI is everywhere in marketing—but most teams are still struggling with the basics. In this episode of MarketingEDGE, we break down why so many AI initiatives fail to deliver ROI and what separates high-performing teams from those stuck in pilot mode.
 We also explore how pairing first-party data with AI can unlock smarter targeting, personalization, and campaign performance in a cookieless world.
 In this episode, you’ll learn: - Why most marketers struggle to measure AI impact - The biggest barriers to successful AI adoption - How first-party data fuels better AI-driven campaigns - Where AI creates real leverage in targeting and optimization Episode Resources 2025 Marketing AI Insights: Barriers, Risks, and Readiness https://www.marketing.endeavoredge.com/data-and-tech/article/55339046/2025-marketing-ai-insights-barriers-risks-and-readiness?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS251218070&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id= How to Harness the Power of AI with First-Party Data for Your Next Campaign https://www.marketing.endeavoredge.com/data-and-tech/article/55339207/how-to-harness-the-power-of-ai-with-first-party-data-for-your-next-campaign?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS251218070&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=

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In this episode of MarketingEDGE, we cover two timely articles for modern marketers. First, we examine why customer loyalty is now a board-level growth metric, not just a marketing KPI—and how retention, trust, and experience tie directly to long-term performance.

Then, we cut through the hype with 2025 Marketing AI Insights, exploring where AI is delivering real ROI, how AI agents are moving into core marketing strategy, and how customers actually feel about AI in marketing.

You’ll learn:

• Why loyalty matters more than ever
• Where AI is driving real marketing returns
• How top teams are using AI strategically

Episode Resources

Turning Customer Loyalty into a Board-Level Growth Metric - https://www.marketing.endeavoredge.com/strategy/article/55337831/turning-customer-loyalty-into-a-bo… 2025 Marketing AI Insights: Growth, Usage, and Trends - https://www.marketing.endeavoredge.com/data-and-tech/article/55338353/2025-marketing-ai-insights-gr…

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On this episode of the MarketingEdge we unpack the latest MarketingEdge Newsletter, highlighting how the digital landscape is evolving and creating new challenges, leaving cross-functional teams the responsibility to ensure campaign quality and performance stay intact. We also cover how to take your optimization strategy into the AI era, starting with some GEO tips!

Episode Resource

https://www.marketing.endeavoredge.com/data-and-tech/article/55330162/ai-prompt-building-for-b2b-ma…

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