In a world flooded with AI-generated content, mixed messages, and eroding confidence in institutions, one thing is becoming clearer: trust is harder to earn — and more valuable than ever.

In this episode of MarketingEDGE, we explore what “trust” really means for modern brands, why skepticism is at an all-time high, and how marketing leaders might need to rethink what truly drives belief, loyalty, and connection with their audiences.

Drawing on ideas from Jean-Pierre Lacroix’s Think Blink Manifesto, this conversation challenges conventional marketing playbooks and invites you to consider a more human, emotionally grounded approach to brand building.

If you’re wondering how marketing can cut through the noise in a low-trust world — without resorting to gimmicks — this episode is for you.

Tune in to discover what it takes to stand out when everyone is competing for credibility. Episode Resource | In an AI-Saturated World, Trust is the Key Brand Differentiator https://www.marketing.endeavoredge.com/brand/article/55355800/in-an-ai-saturated-world-trust-is-the-key-brand-differentiator?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260209023&o_eid=1789B5875812D4V&rdx.ident[pull]=omeda|1789B5875812D4V&oly_enc_id=1789B5875812D4V

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AI is changing how marketers personalize experiences—but it’s also introducing new risks. In this episode of MarketingEDGE, we explore how AI-driven personalization is evolving and why many marketing organizations are struggling to translate new tools into strategic impact.

In this episode, you’ll explore:

• How personalization is changing in the AI era

• Why signal vs. noise matters more than ever

• Where marketing transformation commonly stalls Episode Resources
 Navigating the Complexities of AI-Driven Personalization in B2B Marketing
https://www.marketing.endeavoredge.com/trends/article/55352973/meet-the-new-personal-ad?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260126086&o_eid=1789B5875812D4V&rdx.ident[pull]=omeda|1789B5875812D4V&oly_enc_id=1789B5875812D4V

 Is Marketing Transformation Stalling in the Middle? https://www.marketing.endeavoredge.com/strategy/article/55352934/is-marketing-transformation-stalling-in-the-middle?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260126086&o_eid=1789B5875812D4V&rdx.ident[pull]=omeda|1789B5875812D4V&oly_enc_id=1789B5875812D4V 

 Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true Facebook: https://www.facebook.com/profile.php?id=61581703051716 X: https://x.com/MktgEdgeB2B Website: www.marketing.endeavoredge.com

In this episode of MarketingEDGE, we explore two timely realities for modern marketing teams: AI can help you move faster—but it can also confidently make things up, and AI is reshaping how leaders work across every business function, including marketing.

First, we share practical guardrails for avoiding AI hallucinations when using AI for research and trend reporting. Then, we highlight an ExecutiveEDGE article explaining how AI is triggering a new leadership archetype: the Super Manager. Resources

Ask the AI Help Desk: Fact Check Follies https://www.marketing.endeavoredge.com/data-and-tech/article/55344324/ask-the-ai-help-desk-fact-check-follies?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260116108&o_eid=1789B5875812D4V&rdx.ident[pull]=omeda|1789B5875812D4V&oly_enc_id=1789B5875812D4V

The Rise of the Supermanager: Redefining Leadership in the AI Era https://www.executive.endeavoredge.com/strategy/article/55343292/executive-role-recalibration-in-the-ai-era-the-rise-of-the-supermanager?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260116108&o_eid=1789B5875812D4V&rdx.ident[pull]=omeda|1789B5875812D4V&oly_enc_id=1789B5875812D4V

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