Marketing made human cover art

Marketing made human

Marketing made human

By: Jo
Listen for free

About this listen


Welcome to Marketing Made Human — the podcast where small and medium-sized businesses learn how to grow without the jargon, fluff, or Fortune 500 budgets. Each week, we dive into actionable marketing strategies that actually work for real businesses — from mastering local SEO and crafting compelling brand stories to social media hacks and customer retention tactics.

Whether you're a startup founder, family-run business owner, or marketing team of one, this podcast is your go-to resource to attract the right customers, build trust, and grow smarter — not louder.

Hosted by Jo Konings, a marketing strategist who’s helped hundreds of SMBs find their voice and scale sustainably. Tune in, level up, and market with purpose.


© 2025 Marketing made human Economics Marketing Marketing & Sales
Episodes
  • "Voice Search Optimization: Preparing for the Next Wave"

    "Voice Search Optimization: Preparing for the Next Wave"
    Sep 13 2025
    In this episode, we explore the transformative rise of voice search optimization and why it's becoming essential for businesses to adapt to this new wave of digital interaction. Discover how voice assistants are reshaping consumer behavior and how natural, conversational SEO strategies can help your brand stay ahead. We delve into the opportunities and challenges of voice technology, sharing actionable insights to prepare your content and digital presence for the future. Tune in to unlock the secrets of voice search and learn how to connect authentically with your audience in a voice-activated world. ---
    Visit us: https://morabeza.digital
    Produced by:Morabeza Marketing, Perto de Igreja, Lazareto, Sao Vicente, Cabo Verde
    Show More Show Less
    4 mins
  • "Topical Authority vs. Backlinks: What Drives SEO More?"

    "Topical Authority vs. Backlinks: What Drives SEO More?"
    Sep 3 2025
    In this episode, we delve into the evolving SEO landscape by comparing two powerful forces: Topical Authority and Backlinks. Discover how search engines prioritize true expertise alongside trust signals, and learn why a balanced strategy focusing on authoritative content and natural backlinks is the key to sustainable success. Whether you're a marketer, content creator, or business owner, understanding this dynamic can transform how you approach your digital presence. Tune in for a thoughtful exploration that will equip you with insights to elevate your SEO game to the next level.---
    Visit us: https://morabeza.digital
    Produced by: Morabeza Marketing, Perto de Igreja, Lazareto, Sao Vicente, Cabo Verde
    Show More Show Less
    4 mins
  • "SGE (Search Generative Experience) & The Future of Rankings"

    "SGE (Search Generative Experience) & The Future of Rankings"
    Aug 26 2025
    In this insightful episode, we delve into the revolutionary Search Generative Experience (SGE) and how it is transforming the future of internet rankings. Discover how generative AI is reshaping the way we find information, shifting from traditional keyword-based searches to personalized, conversational journeys that anticipate user intent. Explore the evolving landscape of SEO and the exciting opportunities and ethical considerations this new era brings for businesses, creators, and digital marketers alike. Join us as we envision a smarter, more intuitive web experience that’s taking shape through the powerful blend of human creativity and AI innovation.---
    Visit us: https://morabeza.digital
    Produced by: Morabeza Marketing, Perto de Igreja, Lazareto, Sao Vicente, Cabo Verde
    Show More Show Less
    3 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.