Marketing is Not a Cost: The Biggest Mistake Tour Operators Make
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Marketing is Not a Cost: The Biggest Mistake Tour Operators Make
-
Narrated by:
-
By:
About this listen
elcome to today’s episode, where we’re diving into one of the biggest mistakes tour operators make — and why it could be costing them bookings, visibility, and long-term growth.
In the world of tourism, there’s a persistent myth that holds many businesses back: the belief that marketing is a cost — an expense to minimise whenever possible.
But here’s the truth: marketing isn’t a cost at all. Marketing is an investment. It’s the fuel that drives growth, builds trust, and ensures your tours don’t get lost in an overcrowded market.
By the end of this episode, you’ll understand why viewing marketing through the wrong lens can limit your potential, and what to do instead.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.