Marketing in Bewegung – Wie Hervis die digitale Customer Experience gestaltet.
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Marketing in Bewegung – Wie Hervis die digitale Customer Experience gestaltet.
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About this listen
Franz Tretter und David Tews im Gespräch über Laufen, Skifahren und eine Kundenbindungsapp die messbar den Umsatz steigert.
David Tews ist Leiter Marketing International bei Hervis, dem größten Sporthändler Österreichs. Im Gespräch mit Franz Tretter erzählt er, wie Kundenansprache in den unterschiedlichen Saisonen gelingt und die Kund:innen am Ball bleiben.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.