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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

By: Jessica Howard: eCommerce Marketing Coach
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About this listen

Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.

Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.


If you’ve ever asked yourself:

  • Why isn’t my eCommerce store earning more
  • why your ad isn’t performing
  • why your emails aren’t being opened
  • why do people visit my website but don't buy
  • Why are my customers finding my site from this referral source


This is the show for you!


We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!


© 2025 Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 42. Prepping Your Website for Q4 Offers

    42. Prepping Your Website for Q4 Offers
    Sep 11 2025

    Are you ready to get more traffic to your online store during Q4 and Black Friday/Cyber Monday? Then you need to ensure that your website is ready to handle all the new visitors and orders.

    But what exactly do you need to do?

    In this episode, Jessica dives into all the steps to ensuring your website is prepared for Black Friday.

    Resources:

    • Download your Black Friday Cyber Monday Marketing Checklist so you don't miss a thing
    • Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions.
    • More Marketing for eCommerce Mompreneurs episodes

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com
    Show More Show Less
    17 mins
  • 41. Planning Your Black Friday Offer: Step One, Review Your Data

    41. Planning Your Black Friday Offer: Step One, Review Your Data
    Sep 5 2025

    As an eCommerce store owner, you know that the fourth quarter is the biggest quarter of the year. And of the 4th quarter, Black Friday and Cyber Monday are the biggest shopping days of the year.

    You know you need to have an offer but you aren't sure where to start of what to do.

    This is the episode for you. Jessica dives into the first step when it comes to planning your Black Friday Cyber Monday offer. You'll discover what metrics to review, what's the first step to creating a funnel and more.

    Resources:

    • Download your Black Friday Cyber Monday Marketing Checklist so you don't miss a thing
    • Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions.
    • More Marketing for eCommerce Mompreneurs episodes

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com
    Show More Show Less
    18 mins
  • 40. Re-energize Your Business Goals with these 5 Powerful Mindset Shifts [Interview with Paige Figueroa]

    40. Re-energize Your Business Goals with these 5 Powerful Mindset Shifts [Interview with Paige Figueroa]
    Aug 28 2025

    If you're a mom and a business owner struggling with feelings of getting all the things done, feeling lost in the mundane and like you can't get off the hamster wheel, then this episode is for you!

    Jessica interviews Paige Figueroa (@mombossfreedom), a business and mindset coach for moms. She shares her top 5 mindset shifts that will reframe how you go through your motherhood and entrepreneurial journey. These are actionable, tangible tips that you're going to want to write down as you listen! And these aren't mindset shifts or ideas that take hours to implement - it's about finding little moments throughout your day to take a step back, reframe what you're telling yourself and strategizing ways to be the best version of yourself.

    You're going to walk away from this episode feeling:

    • Like you're not alone in your motherhood & business journey
    • That you can build the business of your dreams
    • Like you have the strategies in place to make each day successful
    • Proud of everything you've accomplished
    • Prepared to communicate your needs and share your wins and hardships

    Resources:

    • Download your guide to the 5 Powerful Mindset Shifts to Re-Energize Your Business.
    • Follow Paige on Instagram @mombossfreedom
    • Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125.
    • Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
    • More Marketing for eCommerce Mompreneurs episodes

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com
    Show More Show Less
    1 hr and 2 mins
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