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Marketing for eCommerce Businesses Done Right

Marketing for eCommerce Businesses Done Right

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Choosing the right channel for your eCommerce business has always been a big challenge, especially with so many algorithms being changed on every social media platform, and talking to the right customer using the right piece of content is proving to be crucial for growth.

In this episode, we had a special guest joining Valentin Radu and Dennis Yu to understand how to make a difference in the current eCommerce market, Dean McElwee. 

Dean McElwee leads the European eCommerce strategy for The Kellogg Company across its portfolio of brands and customers. His remit covers Retail eCommerce, B2B eCommerce, and Direct to Consumer.

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