Marketing deportivo con Guillermo Cañedo Malburg
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Marketing deportivo con Guillermo Cañedo Malburg
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About this listen
En este episodio conversamos con Guillermo Cañedo Malburg, Managing Partner de Soccership, sobre el marketing deportivo y los aprendizajes que deja su trayectoria en la industria del deporte. Analizamos cómo se construyen marcas deportivas, los retos del negocio del fútbol, la relación entre deporte y estrategia comercial, y las claves para desarrollar proyectos sostenibles más allá del resultado deportivo.
Un episodio clave para quienes buscan entender el negocio del deporte desde dentro.
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