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Marketing as the link between brands and the world

Marketing as the link between brands and the world

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Erik Kostelijk is a marketing expert with a lot of insights on branding and intercultural communication. In this episode, he shares how he believes marketing and communication are connected, why he works in marketing and what mistakes brands can make when communicating across borders.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.