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Marketing a Non-League Football Club

Marketing a Non-League Football Club

By: Michael Bochel
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About this listen

 New podcast webThere are over 2000 clubs in the UK non-league football pyramid across England, Scotland and Wales, this is the story of how Nairn County in tier 5 of Scottish football approach their marketing. Hosted by Michael Bochel, a freelance Sports Marketing Consultant and former Head of Digital at the Scottish FA who volunteers with his hometown club, Nairn County. Michael’s purpose for the podcast series is to share his experiences of helping out the club in his own spare time while living over 150 miles away. He hopes that it might resonate with others who are volunteering at their local club, spark some ideas and more importantly learn from his mistakes.Copyright 2022 All rights reserved. Economics Football (American) Marketing Marketing & Sales
Episodes
  • E8 - Achieving Record Kit Sales

    E8 - Achieving Record Kit Sales
    Oct 14 2022

    On the final podcast, Michael goes through the process of kit design all the way to launch and how the massively popular TeamHamish Rainbow Third Kit came about for the club and the success it has had. A post-live note from Michael: I stupidly forgot to mention on the podcast that £10 from every adult shirt sale and £5 from every kids sale goes back to TeamHamish.
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    21 mins
  • E7 - Improving Club Communications

    E7 - Improving Club Communications
    Oct 14 2022

    Improving the club's communications with fans was one of the goals Michael set out to achieve when he first joined the club. On this podcast he goes through setting up email marketing, podcasting and plans for the future.
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    16 mins
  • E6 - The Need To Bring In Others

    E6 - The Need To Bring In Others
    Oct 14 2022

    All the ideas but no time sound familiar? In Michael's case it was this plus not being in Nairn regularly enough. Michael talks about bringing on board a couple of volunteers to help, general branding plans and linking in with a local university.
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    11 mins

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A good listen for small sports teams everywhere

Simple production values but if you're listening to this your here for a purpose, most likely how to promote a small sports team with no money and next to no resources. If that's your reason, then this is where it shines, unlike most podcasts it does not talk about large budgets or marketing managers just grass roots concepts that could be deployed anywhere

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