Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
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Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
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About this listen
A recent Deloitte study revealed that purpose-driven brands are 50% more likely to inspire customer loyalty and long-term growth. Yet many organizations still view marketing as a transaction rather than a tool for connection, empathy, and shared values.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Julie Green, Vice President of Marketing for Heights Wellness Retreat. Julie leads marketing initiatives for a fast-growing wellness brand and shares how aligning marketing with purpose and empathy can create meaningful connections with customers while driving brand growth.
PDT 🎙️ Hosted by Mike Liwski
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• How empathy and purpose elevate brand storytelling
• Why authentic connection drives customer loyalty
• Practical ways to align brand strategy with human values
• Real-world insights from purpose-driven marketing in action
🎧 Whether you’re leading a startup, scaling a franchise, or steering a corporate team, this conversation will inspire you to bring more purpose and empathy into every aspect of your marketing.