What do you do when your brand feels stuck in the past, your marketing feels like guesswork, and you’re competing against a sea of lookalike businesses?

In this episode of Marketing Team of One, Eric and Mike welcome back returning guest Jill Felty for a fun, no-fluff Q&A session. Together, they dive into real listener questions about strategy, design, and messaging. From finding a niche that helps your business stand out, to creating a simple “front door” offer, to breathing new life into an outdated brand without blowing it all up.

Links Mentioned in the show:

felty.co

Roast and Toast

Storybrand

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00:00 Introduction and Host Banter

01:46 Strategy Question: Standing Out in IT

04:32 Messaging and Branding Insights

11:33 Design Question: Making Boring Topics Engaging

19:38 Choosing the Right Marketing Strategy

20:06 Leveraging Existing Strengths

20:43 Creating Effective Offers

22:17 Exploring Referral Networks

23:02 Digital Advertising Considerations

24:03 Niche Marketing Tactics

27:27 Addressing Outdated Branding

32:03 Subtle Rebrands vs. Full Overhauls

37:55 Lessons from Major Brand Rebrands

41:53 Conclusion and Next Steps

If your “audience profile” sounds more like a census report than a real person, it might be time to rethink things. In this episode, Eric and Mike dive into the art of defining who you’re actually marketing to. They share stories about vague briefs, explore why knowing your audience means going deeper than broad demographics, and discuss how the right details can turn generic messaging into something that truly connects. They also touch on practical ways to uncover what customers really care about—without drowning in data or overcomplicating the process.

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Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

🔗https://www.linkedin.com/showcase/marketingteamofone/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

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Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Website:

For more resources, articles, and information, check out our website:

🌐 www.marketingteamofone.net

_____________________________________

Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

In this episode of Marketing Team of One, we dive into the practical side of video storytelling. Eric talks with Taylor McMahon of Weather Light Media about the creative and strategic choices that make videos effective, from understanding the audience to selecting the right storytelling style. The conversation touches on why authenticity often outperforms high polish, how to adapt content for different platforms, and the steps that take a project from concept to finished piece. It is an episode for marketers who want to tell stories that stick, keep budgets in check, and maybe even avoid producing another forgettable “corporate video” that no one finishes watching.

Links Mentioned in the show:

https://www.weatherlightmedia.com/

_____________________________________

Subscribe to Our YouTube Channel:

Don't miss out on future episodes filled with valuable insights and tips!

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

🔗https://www.linkedin.com/showcase/marketingteamofone/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

_____________________________________

Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Website:

For more resources, articles, and information, check out our website:

🌐 www.marketingteamofone.net

_____________________________________

Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

00:00 Introduction

00:40 Meet the Guest: Taylor McMahon

00:59 Diving into Video Storytelling

02:41 Understanding Your Audience

03:30 Creating Engaging Content

03:53 Role Play: Selling Drills

08:09 Types of Video Content

12:50 Authenticity in Marketing

14:19 Authenticity in Company Culture

14:38 Using Humor in Product Demos

15:04 The Power of Testimonials

15:31 Influencer Marketing Strategies

17:24 The Importance of Repetition in Advertising

18:03 Crafting a Compelling Story

21:11 Understanding the Creative Brief

23:27 Video Production Workflow

25:44 Budgeting and Cost Considerations

29:55 Final Thoughts