Content calendars get a bad reputation. They sound rigid, corporate, and like something you "should" be doing instead of something that actually helps.

In this episode, Eric and Mike reframe what a content calendar is really for: giving you clarity, consistency, and a system that doesn't make you want to quit marketing altogether. They walk through how to organize your ideas, define what you should actually talk about, and build a realistic posting rhythm that fits your life.

If your marketing feels scattered, overwhelming, or permanently stuck in planning mode, this episode will help you turn chaos into a system you can finally stick to.

Links mentioned in the show:

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Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

In this episode, Mike and Eric rewind the tape on how the Marketing Team of One Podcast went from a long-running idea to an actual, consistent show. They walk through the early days, starting from the "do we really need a podcast?" debates, down to the realization that talking out loud works a lot better for them than staring at a blinking cursor. Each share the moments that shaped the podcast: the practical reasons behind choosing video, the decision to keep things conversational, the push for consistency, and the way they use each episode to help solo marketers feel less buried by the work.

It's part origin story, part creative therapy session, and part reminder that sometimes the best marketing you can do is simply showing up as yourself whether it be on camera, in real time, or figuring it out as you go.

_____________________________________

Subscribe to Our Channel:

Don't miss out on future episodes filled with valuable insights and tips!

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

🔗https://www.linkedin.com/showcase/marketingteamofone/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

_____________________________________

Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Website:

For more resources, articles, and information, check out our website:

🌐 www.marketingteamofone.net

_____________________________________

Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

_____________________________________

00:00 Introduction and Welcome

00:56 Why Start a Podcast?

01:21 Choosing the Podcast Theme

03:13 Building Awareness and Trust

05:04 Commitment to Content Creation

06:24 Overcoming Initial Challenges

07:04 Defining the Podcast Audience

09:16 Setting Up the Podcast

13:07 Making the Podcast a Lifestyle Choice

15:17 Continuing the Podcast Journey

15:30 Building the Digital Platform

17:04 Recording Challenges and Practice Runs

18:23 Team Dynamics and Content Strategy

19:22 Launching and Scheduling Episodes

20:33 Editing and Production Insights

23:00 Strategic Shifts and Guest Appearances

24:55 SEO and Thumbnail Optimization

28:45 Evaluating Success and Future Plans

33:31 Concluding Thoughts and Gratitude

On this episode of Marketing Team of One, Eric sits down with Steve Joves, a creative leader and the Creative Manager for SAFE Credit Union. He has spent his career moving across industries and adapting to new challenges.

They talk about what it means to guide brand expression inside a growing organization, how to build creative systems that scale, and why collaboration often matters more than headcount. Steve shares his perspective on staying inspired, making design decisions with intention, and leading a team through change with clarity and humor. This conversation offers practical encouragement for marketers who work solo or lead small teams and want to create work that actually connects.

Links Mentioned in the show:

Wolves Amongst Zombies Movie -

https://youtu.be/CZDgVtL5txw?si=39PQHw39lfzbfGjo

_____________________________________

Subscribe to Our Channel:

Don't miss out on future episodes filled with valuable insights and tips!

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

🔗https://www.linkedin.com/showcase/marketingteamofone/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

_____________________________________

Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Website:

For more resources, articles, and information, check out our website:

🌐 www.marketingteamofone.net

_____________________________________

Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

_____________________________________

01:30 Steve Jovez's Educational Background

02:23 Career Journey in Design and Gaming

04:28 Transition to Credit Union Industry

07:10 Role and Responsibilities of a Creative Manager

13:06 Creative Direction and Campaigns

21:08 Website Redesign and Brand Refresh

25:10 The Challenge of Incorporating Orange

26:39 Designing a Museum-Like Website

28:27 Successful Website Launch and Team Collaboration

30:21 Creative Campaigns and Theme Development

31:18 Storyboarding and Visual Representation

32:58 Creating an Award-Winning Short Film

35:37 Balancing Creativity and Marketing

44:21 Efficient Marketing Strategies

46:47 Podcast Recap and Closing Remarks