🚀 How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign

Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website.

Here's what moved the needle:

✅ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales)

✅ Implemented side cart upsells for instant AOV boost

✅ Removed ALL distractions from checkout pages

✅ Built a community around brand vs. generic discounts

Greg's conversion-focused approach proves that pretty websites don't pay the bills - converting sites do.

Listen to Episode 507 of Marketing Speak to get the behind-the-scenes breakdown of every design decision that contributed to this 50% sales increase.

What's your biggest website conversion challenge? 👇

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/507.

Kevin Indig dropped mind-blowing insights on Marketing Speak about how AI is reshaping everything we know about search and marketing. His exclusive user study reveals that Google's AI overviews are causing click-through rates to plummet by more than half.

But here's the counterintuitive truth: To compete with AI, you need to become MORE human, not less.

Kevin's research shows that users now apply a two-step filter: trust BEFORE relevance. This means your brand recognition and authenticity matter more than perfect SEO.

As someone who grew Shopify, G2, and Atlassian, Kevin knows what works. His Growth Memo reaches 18,400+ subscribers with cutting-edge insights like these.

Don't get left behind in the AI revolution. Listen to episode 506 now!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/506.

🎯 Most entrepreneurs struggle with selling because they feel "too salesy" - but what if selling could actually be joyful?

My latest Marketing Speak guest, Lisa Bloom, has cracked the code. After 15+ years as a story coach, she's helped hundreds of entrepreneurs sell naturally through authentic storytelling. One client made two sales at a single networking meeting, covering her entire program investment.

Lisa's secret? The right stories do the selling FOR you. When you share specific experiences, people start asking, "How can I work with you?" instead of you having to pitch them.

Ready to transform your sales approach? Listen to episode 505, where Lisa reveals the seven stories every business needs.

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/505.