Your company brand can be sold. Your personal brand can't.

That's why I've been investing in StephanSpencer.com alongside my agency for decades—and it's paying dividends in the age of AI.

In this week's Marketing Speak episode, my longtime collaborator Greg Merrilees of Studio1 Design walks through the complete evolution of my personal brand website—from a simple WordPress blog in 2004 to a comprehensive authority platform that attracts 9-figure clients.

Greg reveals why your About page needs storytelling instead of just credentials, how to structure case studies that convert rather than just collect testimonials, the bridging page strategy for managing multiple brand properties, why every page needs one clear and relevant call-to-action, and how to customize social proof for maximum impact on each specific page.

If you're being found online but not getting the caliber of clients you deserve, your personal brand website is likely the bottleneck. This episode is a masterclass in fixing that.

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/531.

🚨 The AI hype cycle is colliding with reality—and most companies are quietly taking their "revolutionary" AI workflows offline.

Mark Williams-Cook, founder of AlsoAsked and Director at Candour, just revealed what's really happening behind closed doors. In our latest Marketing Speak episode, Mark shares why:

✅ Multi-site brand presence beats keyword rankings

✅ Understanding base models matters more than tracking 2000 prompts

✅ Technical SEO is more critical than ever (not less)

✅ Browser wars are back—and they're about AI agents

After 22 years in SEO—from agency director to affiliate marketer to SaaS founder—Mark has an unusually clear view of where we're actually heading.

What's your experience with AI workflows? Working as promised or quietly shelved?

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/530.