Publisher's Summary

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodes
  • The Luxury Era of The Creator Economy Has Arrived

    The Luxury Era of The Creator Economy Has Arrived
    Feb 12 2026
    Neil and Eric break down how TBPN scaled to $10M+ in podcast revenue with $300+ CPMs, 20 ads per episode, and high-value B2B sponsors, proving niche audiences can outperform massive reach. They debate Goldman Sachs’ AI agents vs SaaS prediction, why outcomes beat tools, and how OpenAI’s new Frontier platform could power enterprise AI agents. Plus, smart investing psychology, why you can’t time the market, Anthropic vs OpenAI Super Bowl ads, and how to create content that attracts high-paying customers instead of just views. High-CPM podcast monetization strategy revealed AI agents vs SaaS future explained Why long-term investing beats trading Chapters (00:00) TBPN $10M Podcast Breakdown (01:56) AI Agents vs SaaS Debate (03:40) Investing Psychology Lessons (07:33) Hiring & Content Strategy (14:34) OpenAI Frontier Explained (17:05) Anthropic vs OpenAI Ads
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    21 mins
  • Where SEO Products Are Going

    Where SEO Products Are Going
    Feb 11 2026
    In this episode, Neil and Eric break down where SEO products are headed as AI automation accelerates, from on-page fixes and content creation to promotion, links, and social distribution. They explain why humans still matter, why the SaaS apocalypse narrative is overblown, and how platforms like HubSpot, Salesforce, and Adobe fit into the future of AI-driven software. The conversation also covers commoditization, managed services, platform moats, and why AI amplifies skill rather than replacing it. Key Takeaways AI automates SEO tasks, not strategy Platforms win, plug-in tools struggle Human judgment remains the moat Chapters (00:00) Future of SEO automation (02:01) Commoditization and services (03:00) AI bots and feedback loops (05:00) SaaS apocalypse explained (12:00) Platform vs feature software (17:00) Podcast monetization insights (21:00) Agency differentiation debate
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    24 mins
  • The AI Prompt That Writes $100k Sales And Email Copy For You

    The AI Prompt That Writes $100k Sales And Email Copy For You
    Feb 10 2026
    In this episode, hosts Neil and Eric break down how AI is changing copywriting, marketing, and hiring standards. They debate when AI helps versus when it creates lazy work, share real examples from hiring and CRO testing, and explain why human judgment still matters. The conversation also dives into reputation management SEO, including how search suppression works and why ethics matter. A candid discussion on prompts, productivity, work ethic, and the future of marketing in an AI-driven world. Key Takeaways • AI amplifies skill or laziness in marketing • Great prompts still require human judgment • Reputation management SEO has ethical limits Chapters (00:00) AI marketing prompts explained (02:05) Why Neil avoids AI copy (05:00) AI laziness in hiring (07:55) Using AI to solve problems (10:57) CRO popups and personalization (14:24) Reputation management SEO (18:56) Ethics and accountability
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    22 mins
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