Marketing Research to Build Competitive Advantage
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Marketing Research to Build Competitive Advantage
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About this listen
Professor George presents how to build competitive advantage through marketing research. Topics covered are types of marketing research; the value of quantitative, qualitative and digital marketing research; secondary and primary marketing research; the marketing research process; and tips for successful marketing research to build competitive advantage.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.