Marketing Q&A: Dealing with Slashed Budgets, Visiting Cannes & Apple’s Vision Pro
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Marketing Q&A: Dealing with Slashed Budgets, Visiting Cannes & Apple’s Vision Pro
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About this listen
oin the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Barney Worfolk-Smith, MD at Daivid, who shares his insights and expertise on questions submitted by our audience.
From practical tips on maximizing your first trip to Cannes and identifying impactful events to navigating slashed budgets as a Series A startup marketing director, the panel addresses real-world challenges faced by marketers. They also delve into the implications of Apple's Vision Pro headset on marketing strategies and the potential of AR/VR preparations. With a focus on the retail media gold rush and Amazon's ad business, this episode provides valuable insights to help marketers stay ahead in a rapidly changing landscape.
Mentioned in the show:
- Pufferfish challenger report
- Liquid death post from Barney
If you have a marketing question you want answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38
Watch the video version of this Podcast on YouTube.
Chapters:
(00:00) Intro
(01:50) Q1: How to make the most of my first time at Cannes and which impactful events should I attend?
(10:28) Q2: As a startup marketing director with reduced budgets, how should I prioritize my spending to achieve growth without additional funding?
(18:45) Q3: How is Apple's Vision Pro going to impact Marketers?
(23:56) Q4: Is Amazon's booming ad business indicative of the future of the retail media gold rush, or has retail media already reached its peak?
(31:05) Rants & Raves
Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole.
Find Rival online at www.wearerival.com, LinkedIn, Twitter.
Find Eric on LinkedIn and tweet him @efulwiler.
Find Jenna on LinkedIn.
Find DuBose on LinkedIn.
Find Barney on Linkedin.
Say hi at media@wearerival.com, we’d love to hear from you.