“Returning customer revenue is where all the profit is made.”

Can every DTC brand sell new products to existing customers, or does the category decide?

MacCoy Merkley (CMO, Portland Leather Goods), Connor MacDonald (CMO, Ridge), and Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty) unpack why new products sold to existing customers drive ecommerce profit, and why some categories can’t lean on repeat buyers.

Portland Leather Goods launches new SKUs every Tuesday and Thursday, and its list buys them up. Ridge works harder for a second sale, since its wallet is guaranteed for life. So each launch leans on ads. One bad order can leave 22K units on the shelf.

Powered By

Motion

https://9ops.co/motion-runneth

Proppel

https://9ops.co/weareproppel

Aftersell

https://9ops.co/aftersell-mops

Haus

https://9ops.co/haus

NeonPixel

https://9ops.co/neonpixel

Richpanel

https://9ops.co/richpanel-mops

Operators Portal

https://portal.9operators.com/dashboard

Operators Newsletter

https://9operators.com/

“If you’re a marketer and you can’t review data, you’re cooked.”

Can AI run most of your marketing work while you keep the creative edge?

Alysha Boehm (Creative Strategy Lead, Motion), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) show how AI now edits their ads, builds their landers, and analyzes their data. As the technical work fades away, the creative marketers are the ones pulling ahead.

HexClad’s monthly report ate three weeks of work, until Connor’s team turned it into a live AI dashboard. Alysha trains skills that edit her videos, while Cody hands off ad naming and uploads. Each workflow needs training first, and the copy still comes down to the marketer.

Powered By

Motion

https://9ops.co/motion-runneth

Aftersell

https://9ops.co/aftersell-mops

Haus

https://9ops.co/haus

NeonPixel

https://9ops.co/neonpixel

Richpanel

https://9ops.co/richpanel-mops

Proppel

https://9ops.co/weareproppel

Operators Portal

https://portal.9operators.com/dashboard

Operators Newsletter

https://9operators.com/

“It looks bad in Meta and you’re freaking out, but blended is good.”

How far ahead of pace should you be before adding budget on Black Friday?

Austin Harrison (CEO, Northbeam) and Andrew Kaszuba (Head of Insights, Northbeam) join Connor MacDonald (CMO, Ridge) and Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty) to break down how ecommerce brands track Black Friday hourly and decide when to push or pull budget.

Northbeam’s median brand pulls 42% of Black Friday revenue from earlier touchpoints. When Meta fell short during BFCM 2024, Ridge’s numbers justified pushing AppLovin to about 40% of spend. A strong midday read tempts brands to pour in more, and the extra money can wreck efficiency.

Powered By

Motion

https://9ops.co/motion-runneth

Richpanel

https://9ops.co/richpanel-mops

Proppel

https://9ops.co/weareproppel

Aftersell

https://9ops.co/aftersell-mops

Haus

https://9ops.co/haus

NeonPixel

https://9ops.co/neonpixel

Operators Portal

https://portal.9operators.com/dashboard

Operators Newsletter

https://9operators.com/