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Marketing Operators

Marketing Operators

By: Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
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 Economics Marketing Marketing & Sales
Episodes
  • What DTC Can Learn From Enterprise Media - with JMo, VaynerMedia

    What DTC Can Learn From Enterprise Media - with JMo, VaynerMedia
    Nov 18 2025

    This week, we’re joined by Jon “JMo” Morgenstern, Head of Investment at VaynerMedia, who manages over $1.5B in annual media spend across brands like Oreo/Mondelez, JP Morgan Chase, PepsiCo, and Yeti. JMo breaks down how enterprise advertisers think about channel mix, retail media, and allocating capital across Meta, TikTok, CTV, Amazon, and Walmart and what DTC operators can learn from teams working at that scale.

    From there, we dive deep into measurement. JMo breaks down how enterprise teams are approaching incrementality, causal MMM, brand lift, and retail media halo effects and why fast-moving brands need to start thinking beyond last-click and short-window ROAS if they want to graduate into real growth mode.

    Then we move into creative. We talk about why “just make more ads” isn’t the strategy and how Vayner thinks about creative volume × creative diversity, niche persona testing, and using organic performance as a signal before scaling into paid.

    We wrap with TikTok Shop, retail partnerships, and why even the biggest brands in the world are still navigating the same innovator’s dilemma as fast-growth DTC brands - just with more zeros and way more stakeholders. If you're trying to spend smarter, measure smarter, and make creative that actually moves the needle, you’re gonna love this one.


    If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6


    Chapters:

    00:00:00 - Introduction

    00:04:59 - Fortune 500 vs DTC Strategies

    00:17:59 - Measuring Awareness, Incrementality & MMM

    00:38:49 - Vayner Volume Model: Diversity over Iteration

    00:52:49 - Turning Organic Wins into TV Commercials

    01:04:11 - TikTok Shop Strategy & Cross-Channel Halo


    Powered by:

    Motion.

    ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends


    Prescient AI.⁠⁠⁠

    https://www.prescientai.com/operators


    Richpanel.⁠⁠⁠

    https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc


    Aftersell.

    https://www.aftersell.com/operators


    Rivo.

    https://www.rivo.io/operators


    Subscribe to the 9 Operators Podcast here:

    https://www.youtube.com/@Operators9


    Subscribe to the Finance Operators Podcast here:

    https://www.youtube.com/@FinanceOperatorsFOPS


    Sign up to the 9 Operators newsletter here:

    https://9operators.com/
    Show More Show Less
    1 hr and 17 mins
  • What We’re Putting Into Motion: Evolving Creative Strategy for Meta’s Andromeda Era (Bonus Episode)

    What We’re Putting Into Motion: Evolving Creative Strategy for Meta’s Andromeda Era (Bonus Episode)
    Nov 13 2025
    In this episode of Marketing Operators, Cody and Connor unpack the real impact of Meta’s Andromeda update and what creative diversity actually means today, plus how to optimize for it in an algorithm-driven environment. They break down how short-form, personalized feeds have reshaped the playbook, why we’ve shifted from the editor era to the creator era, and what now constitutes a better ad in Meta’s eyes. They also dig into how to scale truly diverse creative without slowing down, harness organic social as a performance engine, and how the creative strategist role is evolving - expanding beyond editing into creator-first, social-native thinking and faster content systems.Then they’re joined by Cathy Sun, VP of Ecommerce at AppLovin, to dive into the launch of AppLovin’s self-serve Axon ads platform. Cathy breaks down how rewarded mobile gaming ads work, why long-form clickable inventory is driving incremental performance for e-commerce brands, and the creative tactics that win - from increasing ad volume and variation to leveraging interactive formats and scaling with repeatable creative workflows. She shares real stories of brands rapidly ramping spend and unlocking breakout ROAS on AppLovin, and why this channel has quickly become a powerful performance complement to Meta.If you’re evolving your creative for the Andromeda era and looking for scalable performance channels beyond Meta, this episode delivers the frameworks, tactics, and operator-level insights to grow with confidence.Check out Axon by AppLovin: https://axon.ai/inviteonlyUse code: KLOHWKP3YMOperators Masterclass on Channel Growth: https://www.9operators.com/applovinIf you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:06:46 - The "Andromeda" Apocalypse00:21:55 - Why We're in the "Creator Era" (Not the "Editor Era")00:37:56 - How to Hire in the Creator Era00:53:37 - Special Guest: What is AppLovin's Axon Platform?01:07:39 - AppLovin Performance & Creative Best PracticesPowered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/
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    1 hr and 26 mins
  • AI & the Future of CX: Lean Teams, Better Workflows & New Revenue Levers - with Richpanel’s Amit RG

    AI & the Future of CX: Lean Teams, Better Workflows & New Revenue Levers - with Richpanel’s Amit RG
    Nov 11 2025

    This week on Marketing Operators, Connor MacDonald kicks things off with a pressing question: “What does a modern CX team and workflow look like today?” From there, we dive into a growing debate across modern commerce - does CX actually drive growth, or is it still just a support function

    Joined by Amit RG, co-founder and CEO of our show sponsor Richpanel, the team unpacks how leading brands are getting dramatically leaner with AI, why Tier-1 support is becoming fully automated, and whether CX should really sit under marketing or operations. Amit breaks down Richpanel’s inspiration from Uber’s self-service model, and what it looks like when support becomes proactive, scalable, and insight-rich instead of reactive and manual.

    This leads to a breakdown of the revenue-generating CX touchpoints you’re not thinking about, sparked by McCoy’s prediction that “a year from now we’ll all be talking about generating LTV,” not just acquisition. The group digs into ideas like optimizing high-intent tracking pages with tools like Wonderment, founders jumping into ad comments, and turning warranty claims into upsell moments - with real-world examples from Ridge, Jones Road, Equinox, and even Cartier’s luxury clienteling approach.

    The episode wraps with a look at how AI is reshaping DTC ops end-to-end - collapsing workflows, enriching agent decisions, and driving smarter, more efficient growth across the entire customer journey.


    If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6


    Chapters:

    00:00:00 - Introduction

    00:06:21 - What Does a Modern CX Team Look Like?

    00:19:10 - The CX to Marketing Feedback Loop

    00:32:07 - Revenue-Generating CX Touchpoints

    00:45:13 - Is Shade Matching a CX Revenue Driver?

    00:57:06 - Using Founder Social Comments as a CX Touchpoint


    Powered by:

    Motion.

    ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends


    Prescient AI.⁠⁠⁠

    https://www.prescientai.com/operators


    Richpanel.⁠⁠⁠

    https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc


    Aftersell.

    https://www.aftersell.com/operators


    Haus.

    http://Haus.io/operators



    Subscribe to the 9 Operators Podcast here:

    https://www.youtube.com/@Operators9


    Subscribe to the Finance Operators Podcast here:

    https://www.youtube.com/@FinanceOperatorsFOPS


    Sign up to the 9 Operators newsletter here:

    https://9operators.com/
    Show More Show Less
    1 hr and 11 mins
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