In this episode of The Voice of Warriors, Jo Cooper sits down with Dani Tillett, founder of The Ripe Idea, a marketing and PR agency born from both resilience and rebellion.

Dani’s journey began in her family’s mortgage business before she carved out a bold career in PR and marketing. After 17 years in agencies, she had seen it all, workplace bullying, pregnancy discrimination. Labelled “difficult” for speaking up and refusing to stay silent, Dani faced an industry rife with ego and toxicity. But instead of letting those experiences break her, she chose to build something better.

That choice gave birth to The Ripe Idea, an agency rooted in integrity, connection, and creativity. The name itself symbolises timing and transformation: ripe because the moment was right, and a butterfly in the logo representing Dani’s own metamorphosis. Just as a butterfly’s struggle strengthens its wings, Dani’s challenges gave her the strength to fly on her own terms.

Together, Jo and Dani unpack the realities of self-doubt, imposter syndrome, motherhood, and the future of PR in a rapidly changing landscape. This is an unfiltered conversation about courage, growth, and the warrior spirit required to build a business, and a life, grounded in authenticity.

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