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We explore how to market your book effectively without compromising your values or feeling overwhelmed. This episode offers practical strategies from metadata optimisation to social media marketing that work for both indie and traditionally published authors.

• Marketing is about connecting your story with readers who need it most
• Prepare comprehensive metadata including keywords, descriptions, and retail links
• Create titles and covers that meet genre expectations rather than trying to stand out
• Develop multiple versions of your blurb from one-sentence to full description
• Make a dedicated book page on your website with downloadable media kit materials
• Use universal purchase links for all promotions rather than favoring one retailer
• Create evergreen social media content that can be regularly recycled
• Design a unique hashtag for your book or series to build brand recognition
• Build an advanced reader team through platforms like NetGalley or your own list
• Focus on marketing activities you genuinely enjoy and can sustain long-term

You can download my metadata template from my website to help prepare your book for publication. Remember, marketing is a marathon, not a sprint - find what works for you and keep connecting with readers who will appreciate your stories.