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Marketing Made Me Do It

Marketing Made Me Do It

By: Silvia Dieter & Sydney Bingham
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About this listen

 Have you ever wondered why you bought that last pair of shoes you didn’t need? If the answer is Marketing Made Me Do It you have found your new favorite podcast! Join hosts, Sydney & Silvia, as they peel back the layers of the latest marketing trends, discuss what it’s like to be a marketer and consumer in an era of information overload, and connect the dots to our everyday decision-making. Catch new episodes every other Thursday and join the conversation on Instagram @marketingmademedoit Hosted by Ausha. See ausha.co/privacy-policy for more information.Silvia Dieter Economics Marketing Marketing & Sales
Episodes
  • #10: Marketing Made Me Do It: The Fashion Edition!

    #10: Marketing Made Me Do It: The Fashion Edition!
    Nov 23 2023

    In this episode of Marketing Made Me Do It, we dive into the fashion world and compare marketing in fashion to marketing in other industries. Topics we touch on include:

    • Kleider Machen Leute (Clothes Make People)
    • Cialdini’s principles of influence (social proof & scarcity)
    • Fast Fashion

    Learn more about us, Sydney & Silvia, as we unpack some personal stories about trends we followed (ones that we maybe shouldn't have?) and reflect on factors that influence(d) our decision-making and purchasing behavior.


    Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

    And, if you liked this episode, subscribe and leave a review!


    Hosted by Ausha. See ausha.co/privacy-policy for more information.
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    36 mins
  • #9: The Brand Disaster Episode

    #9: The Brand Disaster Episode
    Oct 19 2023

    On today's episode, we're talking about brand disasters, and by "brand disasters," we mean those huge fails that have people asking, "Is there any way out of this for them?" We're covering brand disasters like:

    • The Jack In the Box E-Coli Outbreak
    • Volkswagon's Defeat Device Fraud

    What's the best thing for a brand to do when disaster strikes? What is PR and how is that used to a brand's advantage? As consumers, how should we respond when brands fail?


    Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.


    And, if you liked this episode, subscribe and leave a review!


    Hosted by Ausha. See ausha.co/privacy-policy for more information.
    Show More Show Less
    50 mins
  • #8: Influencers Made Me Do It

    #8: Influencers Made Me Do It
    Sep 28 2023

    Today's episode is all about the world of influence and influencer marketing. Join us as we dive into how social media influencers sway our decision making to benefit themselves, other brands, and brand identities (and potentially to the dismay of our wallets). Learn how to distinguish between:

    • Affiliate Marketing
    • Sponsored Posts
    • Brand Collaborations
    • Brand Sponsorships
    • Brand Ambassadors

    Don't miss out as we review a couple of ethically questionable influencer campaigns as well!


    Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.


    And, if you liked this episode, subscribe and leave a review!




    Hosted by Ausha. See ausha.co/privacy-policy for more information.
    Show More Show Less
    50 mins

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