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Marketing Habits

Marketing Habits

By: Ariel Brooks Benz and Kristin Malia
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Summary

 Marketing Habits podcast© 2026 Ariel Brooks Benz and Kristin Malia Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Maximizing Influencer Campaigns

    Maximizing Influencer Campaigns
    Mar 17 2026

    How to Maximize Influencer Campaigns (Beyond Just the Post)
    Want to get more ROI from influencer marketing? This episode breaks down how top brands are turning influencer content into full-funnel performance engines across paid ads, email, and owned channels.

    Influencer marketing is no longer just about reach. It’s about repurposing content, optimizing performance, and scaling what works.

    In this episode of the Marketing Habits Podcast, we cover:

    • How to turn influencer content into high-converting paid ads
    • The difference between influencers vs. UGC creators (and when to use each)
    • Why usage rights matter (and how to structure them properly)
    • How to identify “winning” content and scale it across channels
    • Best practices for writing briefs that don’t kill creativity
    • How to use influencer content across email, website, and organic
    • The real ROI difference between influencer marketing vs traditional ads
    • Tools, AI, and workflows to manage influencer campaigns at scale

    With brands doubling down on influencer marketing (as highlighted at Cannes Lions), understanding how to maximize content beyond the initial post is now critical for growth.
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    24 mins
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