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Marketing Brew Weekly

Marketing Brew Weekly

By: Morning Brew Inc.
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 Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Economics Marketing Marketing & Sales Politics & Government
Episodes
  • Can "Legendary February” Lift Peacock to Premier Status?

    Can "Legendary February” Lift Peacock to Premier Status?
    Feb 25 2026
    Welcome to Marketing Brew Weekly! This week, we’re breaking down the “Legendary February” that Peacock is touting–but wondering if it will lead to a Measly March once the Olympics are done? We’re discussing the winning strategies the steamer has used for the Olympics, Super Bowl and even Traitors, and offer suggestions on how they can keep subscribers from churning. 00:00: Intro 01:20: Our favorite Olympic events 02:30: The Olympics moment on Peacock 08:30: Using the Peacock app 11:40: Peacock owning sports and the ads that come with it 18:20: The Traitors crossover 22:00: How can Peacock build off this momentum Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 mins
  • Do Audiences Love a ‘Showmance’ as Marketing?

    Do Audiences Love a ‘Showmance’ as Marketing?
    Feb 18 2026
    Welcome to Marketing Brew Weekly! This week, we’re discussing the pros and cons of trying to sell a project with a showmance. Inspired by the Wuthering Heights movie, we had to wonder if the stars’ off-screen chemistry could really sell movie tickets. Plus, what happens when reality TV and influencer couples break up: who gets the social media accounts and the brand deals? 00:00: Intro 01:36: Wuthering Heights hype 06:15: Why try a showmance or fauxmance as marketing 10:46: Reality dating shows and influencer brand deals 15:50: Short form dating shows 19:31: Risks and rewards of using showmance as marketing Join us in NYC next week for The Science of AI, breaking down what’s actually working in AI for marketers – last few tickets available here: https://www.marketingbrew.com/events/the-art-and-science-of-ai-in-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 mins
  • Sports Betting’s Marketing Strategy: Less Brand Awareness, More VIPs

    Sports Betting’s Marketing Strategy: Less Brand Awareness, More VIPs
    Feb 11 2026
    Welcome to Marketing Brew Weekly! This week, we’re taking a look at the state of sports betting and realizing…the gambling ads during the Super Bowl were actually pretty light this year? Marketing Brew Senior Reporter Alyssa Meyers joins us to explain why some gambling companies skipped the big game entirely, and where they plan to spend instead. Plus, the ways prediction market companies like Kalshi and Polymarket are marketing themselves, and we look ahead to figure out where the world of sports betting might be heading in its next era. 00:00: Intro 00:38: Sports betting brands with Super Bowl ads 06:00: User retention for sports betting brands 08:20: Sports betting vs prediction markets 11:35: What are betting brands focused on for marketing 16:35: What’s next for sports betting Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
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