Unlock the secrets to running a thriving PR and marketing agency in this episode of Marketing Agency Power Hour! Host Cal Wilder sits down with Ethan Rasiel, co-founder and CEO of Lightspeed PR & Marketing, to uncover what it takes to build lasting client relationships, manage crises with confidence, and grow a global agency with integrity.

From mastering client communication to building resilient teams and responsibly integrating AI, Ethan shares his hard-earned lessons from decades in both agency and in-house roles, including at Edelman and Samsung. Get ready to rethink how you communicate your value, train your clients, and lead your team toward sustainable success in today’s fast-paced marketing world.

Takeaways:

• Don’t assume clients know what happens behind the scenes. By proactively communicating wins and processes, agencies reinforce their value and strengthen client trust.
• Many clients don’t naturally know how to collaborate effectively with agencies. Honest, “tough love” feedback builds healthier, more successful long-term relationships.
• The best agencies tell clients what they need to hear, not just what they want to hear. Protecting your team from toxic clients ensures your culture and productivity thrive.
• Agency success depends on empowering teams to operate independently. By promoting flexibility, work-life balance, and accountability, leaders can prevent burnout and create an agency that runs smoothly, even without the founder’s constant involvement.
• AI can streamline research and drafting, but human oversight is essential for quality and authenticity. Specialization in emerging fields can position an agency as an industry leader while maintaining trust and precision.

Connect with Ethan:

• LinkedIn: https://www.linkedin.com/in/ethan-rasiel-03998/
• Lightspeed PR & Marketing’s Website: https://lightspeedpr.com/
• Email: ethan@lightspeedpr.com
• PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image book - https://www.amazon.com/PR-Confidential-Unlocking-Creating-Powerful-ebook/dp/B0CBCKYGMP

Ways to Tune In:

• Transistor: https://marketingagencypowerhour.com/
• Spotify: https://open.spotify.com/show/19ECltpQuJWu6rfXlx98wT
• Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281
• Amazon Music: https://music.amazon.com/podcasts/344bea8c-7897-4dfc-8cdc-f31a92514243
• iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/
• Podchaser: https://www.podchaser.com/podcasts/marketing-agency-power-hour-6067409
• YouTube: https://www.youtube.com/@MarketingAgencyPowerHour

Take your marketing agency to the next level with powerful insights on AI, automation, and how to scale your business efficiently. It’s time to streamline your operations, boost client results, and build a global team that runs like a well-oiled machine. And who better to guide you than serial entrepreneur, founder, and CEO of Robert Gerov Media, Robert Gerov.

You’ll learn how to leverage AI tools to automate onboarding, content creation, and project management while keeping the human touch that ensures top-notch quality. Gain confidence in building scalable systems through solid Standard Operating Procedures, and discover how to measure real success using metrics that matter, like revenue growth, lead quality, and client retention.

Takeaways:

• Learn how AI and automation can supercharge your agency’s efficiency and results.
• Discover the power of well-documented SOPs for scaling operations and maintaining quality.
• Master the art of parallel workflows to eliminate bottlenecks and speed up delivery.
• Measure success with metrics that truly matter; revenue, lead quality, and client retention.
• Build a diversified global team to enhance flexibility, resilience, and creativity.
• Prioritize employee happiness and flexibility for long-term engagement and performance.

Connect with Robert:

• Robert’s LinkedIn: https://www.linkedin.com/in/robertgerov/
• Robert Gerov Media’s Company Website: https://robertgerov.com/

Ways to Tune In:

• Transistor: https://marketingagencypowerhour.com/
• Spotify: https://open.spotify.com/show/19ECltpQuJWu6rfXlx98wT
• Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281
• Amazon Music: https://music.amazon.com/podcasts/344bea8c-7897-4dfc-8cdc-f31a92514243
• iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/
• Podchaser: https://www.podchaser.com/podcasts/marketing-agency-power-hour-6067409
• YouTube: https://www.youtube.com/@MarketingAgencyPowerHour

Unlock the secrets to powerful business communication with presentation expert, Mike Teixeira, Founder and President of Deck Presentations. In this episode, Mike breaks down how clear, confident presentations can drive real results, whether you're pitching clients, leading a team meeting, or creating content for social media. From conquering public speaking nerves to designing visuals that actually support your message, Mike shares a proven framework to help you connect with any audience. Learn how to build communication skills across your team and turn every presentation into a strategic advantage.

Takeaways:

• Use video and storytelling to simplify complex ideas and boost your brand presence.
• Build public speaking confidence through practice, coaching, and safe environments.
• Apply the three-pillar method: plan with purpose, design with clarity, and rehearse to refine.
• Match your slide detail to the format; simple for live talks, detailed for handouts.
• Combine AI tools with human insight for efficient, emotionally resonant presentations.

Connect with Mike:

• LinkedIn: https://www.linkedin.com/in/miketeixeira/
• Deck Presentations Website: https://presentationsbydeck.com/
• The No Fear Presenting Podcast: https://the-no-fear-presenting-podcast.simplecast.com/

Ways to Tune In:

• Transistor: https://marketingagencypowerhour.com/
• Spotify: https://open.spotify.com/show/19ECltpQuJWu6rfXlx98wT
• Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281
• Amazon Music: https://music.amazon.com/podcasts/344bea8c-7897-4dfc-8cdc-f31a92514243
• iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/
• Podchaser: https://www.podchaser.com/podcasts/marketing-agency-power-hour-6067409
• YouTube: https://www.youtube.com/@MarketingAgencyPowerHour