Market Driven Regeneration with Guayaki Co-Founders Alex Pryor and David Karr
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Market Driven Regeneration with Guayaki Co-Founders Alex Pryor and David Karr
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About this listen
My conversation today is with the Co-Founders of Guayaki Yerba Matte, Alex Pryor, and David Karr. Since Guayaki was founded in 1996 they’ve had a different approach to business. Guayaki pioneered a new business model - Market Driven Regeneration.
Most businesses don’t account for the true cost or externalities of doing business like the emissions from extraction of natural resources, manufacturing, and shipping. Business as usual maximizes profits.
Market Driven Regeneration acknowledges that there are costs to doing business. Guayaki works to internalize those costs. They do this by working
A few ways they do this are:
- Paying Fair Trade premiums to Indigenous and smallholder farmers across South America
- Growing their Yerba Matte without pesticides or clear-cutting forests, which increases biodiversity and draws down carbon
- Hire people who were formerly incarcerated
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.