Markenstoff Trailer: Hypes & Trends im Marketing
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Summary
Hypes entstehen nicht zufällig.
Hinter Trends stecken Mechanismen – und Strategien.
Wir sind Danuta & Iris.
In Markenstoff entschlüsseln wir die Hypes, Trends und Popkultur-Phänomene, die gerade alle bewegen – und das Marketing dahinter.
Von BookTok bis Mystery Boxen.
Von Nostalgie bis Community Building.
Love it. Hate it. Hype it.
Jede Woche eine neue Folge.
Mehr auf Instagram: @markenstoff
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