Mark Rober's Kid Empire Expands: Scholastic Deal, Netflix Special, and Samsung TV Channel
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Mark Rober's Kid Empire Expands: Scholastic Deal, Netflix Special, and Samsung TV Channel
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About this listen
Mark Rober has quietly had a very big week, the kind biographers circle in red ink. According to License Global and a December 10 announcement from Scholastic, his CrunchLabs brand has inked a multiyear partnership with the publishing giant to create a line of STEM focused handbooks and activity books tied to his experiments and on screen persona, plus a new in school Scholastic Discovery Fair that will spotlight CrunchLabs products alongside traditional book fair offerings. Kidscreen reports that industry watchers already see this as the next chapter in what they call his expanding kids media empire, because it extends Rober from YouTube and subscription kits into the core of global school culture, with repeated touchpoints for millions of students every year.
On the screen side, the Christmas special Elmo and Mark Rober’s Merry Giftmas debuted on Netflix on December 8, blending Sesame Street warmth with Rober’s engineering evangelism. Netflix Jr’s official channel just pushed a clip of the musical number Failure Is Awesome, where Rober sings with Elmo about how breaking things and starting over is the heart of engineering, a message perfectly on brand and tailor made to cement him as the friendly science uncle for preschoolers and their parents. The Christmas Specials Wiki confirms the premiere and positions the show as part of Netflix’s broader kids holiday slate, but this one carries Rober’s name in the title, a notable step up from guest expert to co marquee star.
Trade outlet Kidscreen’s year end Gold Star poll this week even frames him as one of five companies or brands that “kicked the most butt,” explicitly calling him a wildly popular STEMfluencer and highlighting the Scholastic deal and Discovery Fairs as a major business win.
As for other fresh headlines, his previously announced Elmo and Mark Rober’s Merry Giftmas and the Samsung TV Plus “fast channel” for his back catalog, reported earlier this fall by Variety via IMDb News, continue to be echoed across entertainment news roundups, reinforcing a narrative of Rober as a multi platform kids franchise rather than just a YouTuber.
There are no credible reports in the last few days of controversies, personal life drama, or surprise new startups; any online fan chatter beyond these deals is speculative and not backed by major outlets.
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