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Mark It 2 Me

Mark It 2 Me

By: Mark It 2 Me
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About this listen

Mark It 2 Me is a bi-weekly podcast about branding, design, and the business behind creative work.

Hosted by Joe Baron of Branded Baron, each episode features real conversations with designers, illustrators, marketers, founders, and fellow creatives who’ve been in the trenches. From logo marks to market strategy, we break down what actually works when building brands, creative careers, and businesses that last. From brand marks to market moves, it's real conversations on design, branding, and creative business.

2026 Mark It 2 Me
Art Economics
Episodes
  • How A Freelancer Built a Community That Works
    Mar 17 2026

    In this episode of Mark It 2 Me, Joe Baron sits down with designer, dad, and community builder Michael Smith, founder of Dadsigner, host of The Dadsigner Podcast, co-owner of R5 CoLab, and creator of two successfully crowdfunded children’s books.


    They dive into what it really means to build community, not just online, but in real life. Michael shares how a lonely coffee shop routine turned into launching a coworking space that prioritizes intentional connection. From setting clear expectations with a community handbook to fostering genuine engagement through pre-scheduled events, he explains why structure is essential to making culture work.


    The conversation also explores entrepreneurship, fatherhood, and the mental tug-of-war creatives face between making meaningful work and monetizing everything.

    Michael opens up about:

    • The importance of hiring an accountant early
    • Why crowdfunding is really a marketing tool in disguise
    • What surprised him most about launching on Kickstarter
    • How personal creative projects can have value years later
    • Why professional growth isn’t just about titles and promotions
    • The tension between ambition and family presence

    They close with rapid-fire questions (including the official dad sneaker debate) and reflections on what it means to build something sustainable both in business and at home.

    This episode is about ownership, intention, and creating community that actually feels real.

    You can follow Michael Smith on Instagram, Threads, and Youtube at @dadsigner

    His website: https://www.dadsigner.com/

    You can follow the Mark It 2 Me official instagram: @MarkIt2Me

    You can follow Joe Baron specifically at @brandedbaron
    The website: https://www.brandedbaron.com/

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    43 mins
  • A.I. Isn't Your Enemy
    Mar 3 2026

    Joe Baron sits down with Creative Director and founder of the Artoholiks, Iquan Worthington, for a real conversation about creativity, leadership, ego, A.I., and long-term sustainability in the creative industry.

    Iquan breaks down why your full-time job should be treated like your biggest client, how setting boundaries protects your creativity, and why most designers misunderstand agency vs. in-house dynamics. He shares hard-earned lessons from building an agency, working inside a fast-growing Fintech company, and why "take all the work, figure it out later" isn't always what it seems.

    • They also dive into
    • The truth about designers "fixing" brands
    • Why A.I. isn't your enemy and what actually is
    • The importance of ego management in creative leadership
    • Community building through flag football and art events
    • Why authenticity beats clout chasing

    Plus the return of the "Rapid Fire Questions" segment.

    You can follow Iquan Worthington at

    https://www.everydayimdoodling.com/

    On his personal instagram - https://www.instagram.com/iquanw

    On the Artoholiks instagram - https://www.instagram.com/theartoholiks/

    You can follow the Mark It 2 Me Podcast instagram at https://www.instagram.com/markit2me/

    Follow Joe Baron on instagram https://www.instagram.com/brandedbaron/

    And his creative agency website https://www.brandedbaron.com/

    Show More Show Less
    53 mins
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