Maps Spam Wars: Google's Battle Against Fake Maps Listings & Reviews
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Maps Spam Wars: Google's Battle Against Fake Maps Listings & Reviews
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About this listen
Google's battle against fake reviews and listings on Google Maps has reached unprecedented levels, with the company removing 240 million fraudulent reviews in 2024 alone—a 40% increase from the previous year.
• 240 million reviews blocked or removed in 2024 (40% increase from 2023)
• Over 70 million misleading edits to Google Maps listings blocked
• 12 million completely fake business profiles removed
• Posting restrictions placed on 900,000 accounts for repeated violations
• Google using advanced AI and Gemini models to detect and remove spam
• New alert system notifies businesses when suspicious 5-star reviews are removed
• System currently available in US, UK, and India with global expansion next month
• Fake review problem has more than tripled since 2019
• Some legitimate businesses occasionally caught in automated enforcement
Source: https://www.seroundtable.com/google-maps-spam-fighting-2024-39186.html
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