Manscaped CMO, Marcelo Kertész cover art

Manscaped CMO, Marcelo Kertész

Manscaped CMO, Marcelo Kertész

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Summary

Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market.

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