Manipulation or Influence?
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Manipulation or Influence?
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About this listen
Manipulation or influence? It’s a question that stops many nonprofit leaders from using some of the tools of marketing and persuasion. In this episode, Nancy and Sarah unpack why the fear of being manipulative holds us back, and how we can reframe influence as an ethical, mission-driven tool. They explore how strategies like storytelling, priming, and social proof aren’t tricks—they’re proven ways to help people care, give, and take action.
Listen in as they unpack the difference between persuasion and manipulation, and share how using influence thoughtfully can help you lead with confidence, integrity, and purpose.
Question to consider before listening:
Have you ever stopped yourself from making an ask or sharing a story because you didn’t want to come across as manipulative?
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