Managing versus leading in advancement with Scott Greenwood
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Managing versus leading in advancement with Scott Greenwood
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About this listen
What’s the difference between leading and managing — and why does it matter so much in advancement?
In this episode of Alumless, Ryan and Chris are joined by colleague Scott Greenwood, Vice President at CMAC and Executive Coach, for a candid conversation about the art and science of leadership in higher education advancement. Drawing on decades of experience leading teams across colleges and universities, Scott breaks down what it takes to bring out the best in others — from balancing positive and negative reinforcement to avoiding favoritism and communicating with clarity. The conversation explores what separates high-performing advancement leaders from managers who simply maintain operations.
In the bonus segment, Scott dives deeper into self-reflection, managing up, setting expectations, and understanding your own motivations. He also shares actionable coaching insights on visibility, delegation, and performance conversations that drive growth and trust. Plus, don’t miss the team’s Friday Cheers to wrap up the episode.
Thanks to Protopia, AlumnIQ, and Version2.ai by Givzey for being amazing presenting sponsors.