Managing the Dynamic Gatorade Brand with Mike Del Pozzo
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Managing the Dynamic Gatorade Brand with Mike Del Pozzo
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About this listen
This week on the Be Epic podcast, Brent engages in a dynamic discussion with Mike Del Pozzo, President and General Manager of Gatorade at PepsiCo. During the episode they dive into the challenge of maintaining engagement with core and light Gatorade consumers, the importance of product timing, and strategies for PepsiCo's beverage and snack segments. Mike shares his personal journey from starting as a PepsiCo intern to leading Gatorade. He highlights the value of internships, and the benefits of having a diverse professional background. They also touch on the unique business environment in Northwest Arkansas and the comprehensive view necessary for successful brand management in the competitive CPG and retail industries.
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