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Make the Customer the Hero

Make the Customer the Hero

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 Using the Hero’s Journey as a metaphor, Adrian reframes customer relationships as collaborative quests. He challenges leaders to become guides who help customers overcome real-world villains—competitive threats, internal resistance, and market turbulence.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.