Welcome to episode 13 of the Make it Matter Podcast – today we discuss the Elon Musk book, and what we can learn (and not learn) from it.

At BOS Media, we believe in having a learning posture. BUT we also want to be discerning. There are certain lessons we refuse to learn, even if they appear to lead to success.

Hanju read the Elon Musk book this past year – listen as he and Bru debate the merits of Elon's approach to business.

• Point #1: "He's changing the world": Right away, I take issue with that phrase. MLK changed the world. Let's use different language for what Elon is doing – He’s personally benefiting from advances in tech and capitalism, for better AND worse for the world.
  
  
• Point #2: "How he treats people is a by-product of his greatness": This is the debate in the movie "Whiplash." Also similar to the Jordan documentary "The Last Dance." The thought is the DNA that led to him being the best involved INSANE levels of competitiveness and drive. Counterpoint: tell the actual stories, where’s the line? Would you want your kids to experience that?
  
  
• Point #3: "If you don’t like him, you’re a loser, because he’s a winner" What do you call a billionaire who's on his third marriage and has no relationship with his kids? A success. What does this mean about "being a man"? Conclusion: "It matters how we win”

Be great! But, be great without losing your soul.