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Make Your Strategy Land

Make Your Strategy Land

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A strategy is only as good as the people who deliver it. You can have the sharpest vision, the boldest goals, and the slickest slides, but if the message doesn’t land with your teams, it goes nowhere.

In this episode, Andy Toor joins Jeremy Burns to unpack how to make strategy stick. Together, they explore what happens after the town hall; how to turn leadership intent into clear, consistent action across the company.

Andy introduces The Strategy-in-Action Toolkit, a practical set of tools to help leaders translate strategy into human connection and measurable progress. You’ll learn how to:

  • Run a 20-minute team conversation that makes the strategy real
  • Communicate direction clearly and confidently at every level
  • Spot misalignment before it becomes inertia
  • Reinforce strategy through weekly “signal checks” that build lasting momentum

Whether you’re setting the direction or delivering it, this conversation will help you turn strategy into a living system; one that people understand, own, and act on.

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